UMC partnered with Visa to design and optimize their Journey Collection Travel Portal — a platform enabling cardholders to access exclusive travel bookings, deals, and benefits. Acting as the Product Consulting and Experience Design Partner, we streamlined complex booking journeys and ensured a premium digital experience aligned with Visa's global brand standards.
Consulting partner
Booking experience
Rewards ecosystem
Scalable design system
"A travel portal that makes Visa cardholders feel the privilege of their membership at every click."
UMC partnered with Visa to design and optimize their Journey Collection Travel Portal — a platform enabling cardholders to access exclusive travel bookings, deals, and benefits. Acting as the Product Consulting and Experience Design Partner, we streamlined complex booking journeys and ensured a premium digital experience aligned with Visa's global brand standards.
Replaced complex, multi-step booking processes with guided, intuitive flows — reducing friction and increasing booking completion rates significantly.
Seamlessly integrated Visa's exclusive rewards, discounts, and partner benefits directly into the booking flow — making the value of cardholding tangible.
Introduced contextual destination and offer recommendations driven by cardholder preferences, travel history, and real-time availability data.
Optimized the platform for all devices and user needs — ensuring accessibility compliance and mobile-first performance across global markets.
Ensured seamless connectivity with hotel, airline, and experience partners — unified APIs delivering consistent, real-time inventory and pricing.
Built a comprehensive design system supporting global rollouts, partner integrations, and future feature additions without design debt.
UMC served as Visa's Product Consulting and Experience Design Partner — transforming a complex travel portal into a premium, intuitive, and conversion-optimised experience for cardholders worldwide.
Designed the full cardholder booking experience from discovery through to checkout — simplified flows, contextual guidance, and clear value communication at every step.
Deeply integrated Visa's rewards, exclusive offers, and membership benefits into the booking journey — making cardholder value visible and compelling throughout the experience.
Coordinated integration with global hotel, airline, and experience partners — ensuring real-time inventory, unified pricing, and seamless handoffs between Visa's platform and partner systems.
Developed a comprehensive, brand-compliant design system enabling Visa to roll out the platform globally, onboard new partners, and add features without accumulating design or technical debt.
Building a premium digital experience? Let's create a platform that makes your users feel the value of every interaction.
The Visa Journey Collection demonstrates how strategic UX design and product consulting can transform a complex travel booking system into a premium, confidence-inspiring experience. By aligning every touchpoint with Visa's brand values and cardholder expectations, UMC delivered a platform that turns the act of booking travel into a tangible expression of membership privilege.
