Visa Journey Collection — Travel Portal Experience Design · Uphead Management Consulting
Case Study — Travel Portal & Experience Design

Visa Journey Collection

Elevating travel through seamless digital experiences — UMC partnered with Visa to design and optimise their Journey Collection Travel Portal, enabling cardholders to access exclusive bookings, deals, and benefits with confidence.

Travel & Digital Experience UX & Product Design Live & Operational
All Projects
visa.com — Journey Collection Travel Portal
Visa Journey Collection Travel Portal
Uphead Management Consulting
Product & Experience Partner
Visa
Product & Experience Partner
Global
Partner Integrations
UX
Personalised Cardholder Experience
Live
Deployed & Operational
Visa Journey Collection Portal Overview
Overview

Making membership privilege tangible at every click

UMC partnered with Visa to design and optimise their Journey Collection Travel Portal — a platform enabling cardholders to access exclusive travel bookings, deals, and benefits. Acting as Product Consulting and Experience Design Partner, we streamlined complex booking journeys and delivered a premium digital experience aligned with Visa's global brand standards.

Customer-centric booking flows for Visa cardholders
Personalised recommendations and contextual nudges
Seamless integration of Visa benefits, rewards, and partners
Scalable design system built for global rollout
Our Role

Design, delivery, end to end

01
Simplified Booking Journeys
Replaced complex, multi-step booking processes with guided, intuitive flows — reducing friction and increasing booking completion rates significantly.
02
Visa Benefits Integration
Seamlessly integrated Visa's exclusive rewards, discounts, and partner benefits directly into the booking flow — making the value of cardholding tangible at every step.
03
Personalised Recommendations
Introduced contextual destination and offer recommendations driven by cardholder preferences, travel history, and real-time availability data.
04
Responsive & Accessible Design
Optimised the platform for all devices and user needs — ensuring accessibility compliance and mobile-first performance across global markets.
05
Partner Ecosystem Integration
Ensured seamless connectivity with hotel, airline, and experience partners — unified APIs delivering consistent, real-time inventory and pricing.
06
Scalable Design System
Built a comprehensive design system supporting global rollouts, partner integrations, and future feature additions without design debt.
The Challenge → The Fix

From complex booking friction to premium cardholder experience

A fragmented travel portal with multi-step booking flows and disconnected benefits made it hard for cardholders to see the value of their Visa membership — costing conversions and undermining the brand promise.

Complex multi-step flows → guided, intuitive booking journeys
Hidden benefits → integrated rewards visible at every step
Generic offers → personalised recommendations per cardholder
Fragmented partner data → unified, real-time inventory APIs
Booking Experience Design
Guided flows from discovery through to checkout
Benefits & Rewards Integration
Exclusive Visa offers surfaced at every touchpoint
Global Partner Ecosystem
Real-time hotel, airline & experience connectivity

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