Visa Journey Collection

Travel Portal Experience Design

Elevating Travel Through Seamless Digital Experiences

UMC partnered with Visa to design and optimize their Travel Portal, a platform enabling cardholders to access exclusive travel bookings, deals, and benefits. Acting as the Product Consulting and Experience Design Partner, we streamlined complex booking journeys and ensured a premium digital experience aligned with Visa’s global brand standards.

Challenges

  • Complex booking journeys impacting adoption and engagement
  • Limited personalization across offers and destinations
  • Fragmented integration between partners, payment, and rewards

Our Approach

  • Designed customer-centric booking experiences with simplified, guided flows
  • Introduced personalized recommendations and contextual nudges to drive conversions
  • Optimized platform performance through responsive design and accessibility compliance
  • Ensured seamless integration of Visa benefits, rewards, and partner ecosystems

Key Features Delivered

  • Intuitive, responsive booking interfaces for flights, hotels, and experiences
  • Integrated rewards and exclusive Visa offers at checkout
  • Data-driven personalization across destinations and services
  • Scalable design system to support global rollouts and partner integrations

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