ENOC Yes Rewards — UI/UX Redesign · Uphead Management Consulting
Case Study — UI/UX Redesign

ENOC Yes Rewards

From outdated to outstanding — a complete reimagination of the UAE's leading fuel loyalty app serving 10 million+ active members across the Emirates.

UI/UX Redesign Loyalty Platform UAE Market Delivered & Live
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yes-rewards.enoc.com
ENOC Yes Rewards Hero Screen
ENOC
iOS & Android
10M+
Active Members
20+
Partner Brands
Full
Stack Revamp
Live
Deployed & Active
ENOC Yes Rewards Full App Layout
Overview

Loyalty, reimagined for a new generation

The Yes Rewards app had been running for over 6 years with a dated, fragmented experience that no longer matched ENOC's brand vision or the expectations of a new generation of UAE consumers.

Complete UI/UX overhaul aligned with global loyalty benchmarks
Redesigned onboarding and authentication flows
Reimagined offers, rewards & partner brand experience
Scalable design system for future-proof development
Our Approach

From outdated to outstanding

01
UX Research & Journey Mapping
Deep analysis of existing user flows, drop-off points, and loyalty benchmarks across global programs to establish a baseline for transformation.
02
Brand Realignment & Visual Strategy
Rebuilt the app's visual language from the ground up — aligning every screen with ENOC's premium identity and UAE design sensibilities.
03
Onboarding & Authentication Redesign
Transformed registration with UAE PASS integration, Face ID, and a welcome flow that builds emotional connection from the very first tap.
04
Offers & Rewards Experience
Reimagined the core offers section with rich partner brand cards, personalised recommendations, and clear reward mechanics across 20+ partners.
05
Scalable Design System
Built a comprehensive component library that ensures visual consistency at scale and accelerates future feature development.
06
Prototyping & Stakeholder Alignment
Delivered interactive prototypes and design rationale documentation to align ENOC stakeholders across product, brand, and engineering.
The Challenge → The Fix

From legacy debt to a delightful experience

Six years of accumulated patches had created a loyalty app that frustrated users instead of delighting them — inconsistent flows, a weak visual identity, and zero design system to build on.

Fragmented interface → cohesive, modern UI
Broken user journeys → seamless onboarding & flows
Weak brand connection → premium visual identity
No design system → scalable component library
Onboarding & Authentication
UAE PASS, Face ID, frictionless sign-up
Offers & Rewards
20+ partner brands, personalised cards
Design System
Reusable components for every future screen

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