QUACK — Food Delivery Platform · Uphead Management Consulting
Case Study — Consumer Mobile Application

QUACK, India's fastest food delivery platform

A three-sided marketplace connecting customers, restaurants, and delivery partners — engineered for speed at every layer, from craving to doorstep.

Food Delivery iOS & Android App Live & Operational
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Login OTP
Home Feed
Discover
03
Stakeholder Types
08
App Screens Built
07
Core Modules
RT
Live Order Tracking
Platform Features

What QUACK delivers for every stakeholder

Eight carefully designed screens, each solving a real friction point — from first tap to final delivery.

Landing Screen
Onboarding
Landing Screen
A clean, high-impact entry point that communicates the brand promise and gets users into the app in seconds.
Landing with Keyboard
Authentication
Phone Number Entry
Frictionless sign-in starting with just a phone number — optimised for one-thumb use on mobile keyboards.
OTP Login
Security
OTP Verification
One-time passcode login with auto-read support — secure, instant, and no passwords to forget.
Create Account
Registration
Account Setup
Minimal required fields, smart defaults and instant validation — new users are placed-and-ordering in under 60 seconds.
Home Feed
Home
Personalised Home Feed
Curated recommendations, trending restaurants and offers surfaced intelligently based on location, time, and history.
Discover Map
Discovery
Location-Aware Discovery
Map-first restaurant discovery with filters by cuisine, rating, delivery time, and distance — find exactly what you want, fast.
Restaurant Page
Ordering
Restaurant Detail Page
Rich menu with gallery, categories, and item descriptions — every detail needed to decide and add to cart without leaving the screen.
Search
Search
Smart Search
Instant results across restaurants, dishes, and cuisines with trending queries and recent history surfaced upfront.
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QUACK Home Feed
Overview

One platform, every food order

Customers, restaurants, and delivery partners used to work in silos — with phone calls, WhatsApp groups and manual coordination. QUACK connects all three in a single, seamless flow.

Real-time order tracking from kitchen to door
Location-aware restaurant discovery
Multi-gateway payments & instant confirmation
Scalable backend built for high-concurrency loads
Our Role

Delivery, end to end

01
Product Strategy & Planning
Defined the product vision, feature roadmap, and go-to-market architecture for a three-sided marketplace built to scale.
02
UX Research
Deep-dive research across customer, restaurant, and delivery-partner journeys to eliminate friction at every touchpoint.
03
UI/UX Design
High-fidelity mobile interfaces designed for speed and delight — from onboarding flows to post-order feedback loops.
04
Mobile App Development
Cross-platform React Native build with native-quality animations, smooth navigation, and offline resilience baked in.
05
Backend & Payments
Scalable API layer handling real-time order state, multi-gateway payment processing, and live push notifications.
06
Testing & Deployment
Comprehensive QA across devices, performance optimisation under load, and live monitoring from day one of launch.
The Challenge → The Fix

From scattered coordination to one seamless flow

Existing food delivery in the market was fragmented — customers chasing restaurants on call, riders getting directions via WhatsApp, and restaurant owners with zero live visibility into order status.

Phone-based ordering → tap-to-order in seconds
No tracking → real-time map view for every order
Cash-only chaos → secure multi-gateway payments
Siloed stakeholders → one connected platform for all three
Restaurant Detail
Search Screen

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in one seamless platform."

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