ENOC Yes Rewards (UAE)

Elevating User Experience

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From Outdated to Outstanding

The Yes Rewards app had been running for over 6 years with a dated, clunky experience that no longer matched ENOC’s brand vision or user expectations. With millions of active users, the platform risked disengagement and lost loyalty.That’s where UMC stepped in. We partnered with ENOC to completely reimagine Yes Rewards, transforming it into a modern, intuitive, and engaging loyalty experience built for the next generation of customers.

Challenges

  • Legacy design with poor usability and low engagement
  • Fragmented journeys and inconsistent customer experience
  • Weak emotional connection with the brand through the app

Our Approach

  • Delivered a full-stack UI/UX revamp, aligned with global loyalty benchmarks
  • Reimagined the customer journey to drive retention and engagement
  • Built a scalable design system to future-proof the platform

Impact

  • Renewed customer confidence in ENOC’s digital loyalty ecosystem
  • Seamless, user-first journeys that turned frustration into delight
  • Positioned Yes Rewards as a flagship loyalty program in the region

Next Project

ENOC Travel Platform

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